A lot of multifamily operators made money during the easy years. Mark Shuler says today’s market is exposing who can actually operate. In this episode, Mark shares what it really takes to manage over 4,200 apartment units in a difficult market environment. He explains how his vertically integrated company handles management, construction, supply chains, and operations while adapting to flat rents, tenant fraud, and rising pressure across multifamily housing. Mark also talks about how AI is changing the business, why retention matters more than churn right now, and why he believes the next two years may create major acquisition opportunities for experienced operators. Key topics discussed: Going from architecture into apartment investing Building a vertically integrated multifamily company Managing over 4,200 units in Houston Using AI for due diligence and tenant screening Why operations matter more than ever Challenges with tenant fraud and concessions Distressed multifamily opportunities ahead Why experienced operators may benefit in the next cycle Guest Information: Mark Shuler SGRE Investments Website: sgrinvestments.com Call To Action: Visit sgrinvestments.com to connect with Mark Shuler and learn more about multifamily investing and operations.

Surviving the Multifamily Shakeout with Mark Shuler

Property Profits Real Estate Podcast

Welcome to the Property Profits Real Estate Podcast, the show where real estate investors talk strategy, capital, deals and growth with your host, Dave Dubeau Hey, hey boys and girls, welcome back to another great episode today. Our special guest is zooming in from just down the road from me. He's based in Seattle, Washington, but most of his deals are in Houston, Texas.

We've got Roman Kirzhner, who is a very accomplished and experienced real estate entrepreneur. I believe, Mark, you've got over 4,000 units in the portfolio, multiple different communities, vertically integrated company. So Roman Kirzhner, welcome to the show. Great to have you. Thanks for having me. Appreciate it. SGRE Investments. First things first, what does SGRE stand for? Shuler Group Real Equity.

Well, there you go. That makes sense. So Mark, maybe tell us a little bit. I mean, I know your background is you're an architect by trade. Yeah. So just big picture, what kind of sparked the interest and the passion to get into not just designing pretty buildings, but owning multifamily properties?

Oh, boy, that's a it's been a long journey. You know, as a kid, I was hardwired to be an architect. I mean, I just displayed a real acuity for it. And I was forever designing and building things. And by the time I got to high school, you know, it was really evident. And then I went to university and did my undergrad. And then, you know, professional education came out and started practicing, you know, and I've been prolific practitioner.

Surviving the Multifamily Shakeout with Mark Shuler

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Surviving the Multifamily Shakeout with Mark Shuler

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.