On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling. Subscribe to EMARKETER&#x27;s newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail © 2026 EMARKETER

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

Hi everyone, today is Wednesday, July 29th. Welcome to EMARKETER's weekly retail show, Reimagining Retail, where we talk about how retail collides with every part of our lives. I'm your host, Susie David-Kenyon, and on today's episode, we're back with our unofficial monthly retailer awards. Yes, the UMRAs. Let's see who stood out this month. Joining me, we have podcast regulars, Becky Schilling. Hey, Becky. Hello, I am so ready.

I am too. Bring it on. We also have Blake Drosch. Hey, Blake. Hello, it's good to be back. Thanks for joining us. And for her first pod, Karen Jacobs. Hey, Karen. Hello, I'm the newbie. We're so excited to have you. So as a reminder, here's how it works. Each month, we're handing out awards to the retailers that we think really nailed it in a few areas. So we've got three categories, most impactful campaign, best in real life initiative, and best in real life.

And the greatest under the radar move. Becky, Blake and Karen each brought a nominee for July, and I get to pick the winner based on how convincing their case is. And if we all remember from every month we do this, I can be easily swayed.

Okay. Okay. That was for you, Becky, just so you know. And I really loved some of yours. Just so everybody knows the playing field is not even, but it is also very even because I can be swayed. So let's get started. Number one award is for the most impactful campaign. The marketing idea that broke through the noise. It resonated. It was memorable. And it was performance driving. And the nominations are... Becky, let's start with you.

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.