Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of RTB, human-guided optimization, and why ad tech companies need to move at startup speed.

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

Open Market

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Their platform provides the tools, data, and automation to run enterprise-quality campaigns, from CTV and audio to geofencing and YouTube, all under one roof with zero trafficking headaches. Plus, they're not just a platform, they're your growth partner. The Adlib team helps you win new business, expand budgets, and deliver measurable ROI that keeps clients coming back.

It's time to unlock programmatic. Join leading marketers worldwide who are using Adlib to deliver more campaigns with better results. Check out getadlib.com. Welcome to Open Market, a podcast about building companies in the advertising industry. I'm just a fan of Eric Franchi and Magnite's Jonathan Moffie. What the hell is your title nowadays? Head of Agentic, or whatever that means. Great to see you guys. I saw Eric in can and excited to catch up. You know you've gone fully corporate when you have a title that doesn't quite make sense.

You gotta have something that doesn't make sense. My goodness, what has changed since the last time you were on? You had a story about you went all in and cashed in every airline mile to get to Cannes. This year, you were there with Magnite taking meetings on the Magnite yacht, hosting, co-hosting a beautiful dinner that I was fortunate enough to get the invite to where we hung out for a little bit. My goodness, how things have changed.

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.