Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina&#x27;s creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what the machinations of being a top creator actually look like in practice. Read the full interview transcript on The Verge. Links: The power brokers behind the $250B influencer economy | Wall Street Journal The Influencer Cliff | Carmen Vicente (TikTok) UTA Unveils Upscale Office for Creators | The Hollywood Reporter YouTube Stars Breach Hollywood’s Most Gilded Gate | New York Times CAA, TPG form holding company to acquire creator-led businesses | Variety How creator talent agencies are evolving into multi-platform operators | Digiday Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt; this episode was edited by Xander Adams. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Decoder with Nilay Patel

[SPEAKER_09] One day, with the help of science, you might be able to live forever.

[SPEAKER_00] Forever. Your body will just need a couple tune-ups. Injecting bone marrow in your 40s, your kidney in your 50s, your heart in your 60s, and so on, and then potentially a whole body transplant by the time that you were 90.

[SPEAKER_09] This week on Explain It To Me, the quest for longevity. Find new episodes Sundays wherever you get your podcasts.

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[SPEAKER_11] Climate change is making all kinds of natural disasters less predictable, and insurance companies are jacking up prices all across the country.

[SPEAKER_07] As someone in the insurance industry, intellectually, I understand it, but as a homeowner, it's awful. It really sucks.

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[SPEAKER_07] There's a breaking point coming.

[SPEAKER_11] Follow Unexplainable for new episodes every Monday and Wednesday.

[SPEAKER_12] Hello, and welcome to Decoder. I'm Nealai Patel, Editor-in-Chief of The Verge, and Decoder is my show about big ideas and other problems. We've had another special episode of Decoder recorded at the Cannes Lion Advertising Festival in the south of France.

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.