Recorded on 05/28/26 In this podcast, we sit down with ReFIBuy&#x27;s Scot Wingo to discuss the future of agentic commerce. We explore 1) the potential for agentic commerce to disrupt traditional digital advertising; 2) whether eCommerce platforms will own the agentic commerce experience; and 3) consumers&#x27; trust of LLM-driven product recommendations. https://go.td.com/PodcastDisclosure Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Agentic Commerce In Focus With ReFIBuy's Scot Wingo

TD Cowen Insights

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Hi, we are live from TD Cowen's 54th Annual TMT Conference. I'm John Blackledge, Internet Analyst here at TD Cowen. Pleased to have on this podcast, Scott Wingo, CEO of RefiBuys. Thanks for joining. This is Old Hat for you. I produce sometimes three podcasts a week, so I love the podcast format. It requires zero prep. You just go in and chat. It's my format.

That's great. So we had you earlier today on a panel on agentic commerce. I thought you did a great job. Super informative. I think the first question I have for you is just defining agentic commerce and also the debate around the definition. Maybe we'll start there.

Everyone kind of has their own definition of agentic commerce, and mine has a pretty big tent. So I think of any time a, you know, a Gen AI or an LLM is helping someone research, find, or buy a product is agentic commerce. And it can happen on a variety of different services. The most common use case that comes up in your and my world is these answer engines, which would include ChatGPT, Gemini, Perplexity, Meta has one now, so on and so forth.

However, I think Rufus is agentic commerce. I count that. So it's a retailer hosted agent that's helping people find products in a different type format versus the old format of the onsite search. Or even if you went to an open claw and had a just like a headless agent go do things for you, I count that as well.

Agentic Commerce In Focus With ReFIBuy's Scot Wingo

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Agentic Commerce In Focus With ReFIBuy's Scot Wingo

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.