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1w ago·55m
SUPER CYCLE TALK FOR SUPER SUCKERS? | Brake Check
Is Trucking About to Repeat Its Biggest Mistake Again?
Everyone is talking about the next trucking "super cycle." But who benefits most from selling such a narrative?
Higher rates.
Tighter capacity.
A new golden era.
But haven't we heard this before?
On this episode of Brake Check, we're asking the question many in trucking are afraid to ask:
Is the industry chasing another hype cycle... or is this time actually different?
Joining Charles are three guests with completely different perspectives on the freight market.
Tyler Johnston: Mercer Transportation
Operations leader at one of America's most respected owner-operator carriers, discussing what disciplined fleets are actually seeing on the ground.
Tommy Valenzuela: Recruiting Professional of the Year, One of trucking's leading carrier advocates, sharing what drivers and fleets are experiencing as hiring, retention, and capacity begin to shift.
Sage Outcast: Broker, insurance expert, and one of trucking's biggest pot stirrers
Never afraid to challenge conventional wisdom, Sage brings his unfiltered take on freight rates, insurance, broker dynamics, and whether the "super cycle" narrative is fact or fantasy.
We tackle:
Is the trucking super cycle real?
Are freight rates telling the whole story?
Why freight rates can rise while freight volume falls.
The biggest mistakes carriers made the last time everyone trusted "industry voices"
Why costs still threaten profitability.
Capacity, recruiting, insurance, and the market signals nobody should ignore.
What owner-operators, fleets, brokers, and executives should be watching next.
No corporate talking points.
No hype.
No echo chamber.
Just real conversations backed by experience from every side of the trucking industry.
If you're a truck driver, owner-operator, fleet owner, carrier executive, freight broker, logistics professional, or simply trying to understand where trucking is headed next, this episode is for you.
Subscribe for weekly conversations that challenge conventional wisdom and tackle the biggest issues in trucking, freight, logistics, regulation, and the supply chain.
#Trucking #Freight #Logistics #OwnerOperator #TruckDriver #FreightMarket #SupplyChain #MercerTransportation #Broker #Insurance #BrakeCheck #FreightWaves #Transportation #CDL #OwnerOperators #FreightRates
Follow the Brake Check Podcast
Other FreightWaves Shows
Learn more about your ad choices. Visit megaphone.fm/adchoices
Everyone is talking about the next trucking "super cycle." But who benefits most from selling such a narrative?
Higher rates.
Tighter capacity.
A new golden era.
But haven't we heard this before?
On this episode of Brake Check, we're asking the question many in trucking are afraid to ask:
Is the industry chasing another hype cycle... or is this time actually different?
Joining Charles are three guests with completely different perspectives on the freight market.
Tyler Johnston: Mercer Transportation
Operations leader at one of America's most respected owner-operator carriers, discussing what disciplined fleets are actually seeing on the ground.
Tommy Valenzuela: Recruiting Professional of the Year, One of trucking's leading carrier advocates, sharing what drivers and fleets are experiencing as hiring, retention, and capacity begin to shift.
Sage Outcast: Broker, insurance expert, and one of trucking's biggest pot stirrers
Never afraid to challenge conventional wisdom, Sage brings his unfiltered take on freight rates, insurance, broker dynamics, and whether the "super cycle" narrative is fact or fantasy.
We tackle:
Is the trucking super cycle real?
Are freight rates telling the whole story?
Why freight rates can rise while freight volume falls.
The biggest mistakes carriers made the last time everyone trusted "industry voices"
Why costs still threaten profitability.
Capacity, recruiting, insurance, and the market signals nobody should ignore.
What owner-operators, fleets, brokers, and executives should be watching next.
No corporate talking points.
No hype.
No echo chamber.
Just real conversations backed by experience from every side of the trucking industry.
If you're a truck driver, owner-operator, fleet owner, carrier executive, freight broker, logistics professional, or simply trying to understand where trucking is headed next, this episode is for you.
Subscribe for weekly conversations that challenge conventional wisdom and tackle the biggest issues in trucking, freight, logistics, regulation, and the supply chain.
#Trucking #Freight #Logistics #OwnerOperator #TruckDriver #FreightMarket #SupplyChain #MercerTransportation #Broker #Insurance #BrakeCheck #FreightWaves #Transportation #CDL #OwnerOperators #FreightRates
Follow the Brake Check Podcast
Other FreightWaves Shows
Learn more about your ad choices. Visit megaphone.fm/adchoices
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