Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the &quot;agentic layer&quot; in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

The Colin and Samir Show

# Full Transcript

**Podcast:** The Colin and Samir Show

## Participants

- **Colin** (The Colin and Samir Show)
- **Samir** (The Colin and Samir Show)

## Transcript

[SPEAKER_01] What's up everyone? Welcome back to The Colin and Samir Show. It is Tuesday, June 23rd and we are sitting here in Cannes.

[SPEAKER_02] We are literally outside. It is hot. I'm sure you can hear the trucks going by. We are in the wild.

[SPEAKER_01] So we're hosting our show, The Daily Brief, every day here at Cannes Lions in partnership with LinkedIn. And today we're going to be talking about some news that broke yesterday. Instagram, launching horizontal video on TVs. We're going to talk about if that matters. Do you care? Does it matter? And in the rest of the episode, we talk about the future of work. What does it mean for young people entering the workforce? What are your opportunities? If you want to listen to that part of the episode, head over to LinkedIn. The full episode is there.

[SPEAKER_01] Let's get into Instagram launching horizontal video on TVs.

[SPEAKER_02] The word of CANN this year, technically it's two words, agentic layer. Everything can have an agentic layer.

[SPEAKER_01] Yeah. I feel like agentic is the word. I didn't hear layer. No, I heard layer, Samir. What is that? Layer was said yesterday. Like the underbelly?

[SPEAKER_02] On top of anything you can layer on. Oh, layer on.

[SPEAKER_01] I thought you meant like somebody goes to their agentic layer.

[SPEAKER_02] Yeah. Which does speak to the future of work.

[SPEAKER_01] Yeah. That no matter what you are doing, you can use an agent. What is that? An AI agent. Got it. To help you with some of your work. Yes. But I think what was interesting is yesterday on the show, both Anthpo and Kendall Hope Tucker from Ramp, like when we talk about the future of marketing, it's actually extremely dependent on an individual creative. Mm-hmm.

[SPEAKER_01] Anthpo is an individual creative who has incredible ideas, like very internet native, chronically online, knows how to tap into communities. Kendall talked about how Ramp's strategy of doing these like massive stunts is just about finding an individual who has an idea and giving them the trust. Creative cannot be done by committee.

[SPEAKER_02] Yeah, I love that. And I think that fits with what we were talking about yesterday as well. The reactionary advertising is so important. Yeah. Your ability to be quick, to be nimble. And it's really hard to be quick and nimble when you have a committee of people trying to make a decision.

[SPEAKER_01] Yeah. So let's talk about the news from yesterday. This is not news necessarily from Cannes, but it was news that came out yesterday and it's just an expansion of something that was already announced, which is Instagram on TV.

[SPEAKER_00] Yeah.

[SPEAKER_01] The difference is Instagram is rolling out to more TVs, including Samsung TVs. But one of the biggest things that they announced yesterday was a horizon...

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.