Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transforming digital advertising. They also dive into AI-powered media buying, agentic commerce, Criteo acquisition rumors, Cloudflare&#x27;s monetization strategy, and the future of ad tech. Takeaways:- Why OpenAI is rapidly building an advertising business.- How Meta, Google, and Anthropic are approaching AI differently.- The future of AI-powered advertising and agentic commerce.- Why Criteo could become an attractive acquisition target.- How Cloudflare is changing publisher monetization with AI payments. Chapters:00:00 Introduction &amp; Marketecture Live Chicago01:55 Meet Alex Kantrowitz05:20 OpenAI&#x27;s Advertising Strategy12:07 Why Anthropic Is Avoiding Ads14:45 Meta&#x27;s AI and Advertising Future17:45 Snap&#x27;s Business Challenges18:55 Pinterest&#x27;s Advertising Opportunity21:54 Amazon&#x27;s Sports &amp; AI Strategy24:15 AppLovin&#x27;s Rise in Mobile Advertising25:15 Criteo Acquisition Rumors30:57 AI Negotiating Media Deals (ADCP)33:05 Cloudflare&#x27;s AI Monetization Gateway36:40 Warner Bros. Discovery&#x27;s AI Ad Tech38:40 WPP&#x27;s AI Consulting Expansion42:25 Leadership Changes at IAS44:20 Final Thoughts Guests: Ari Paparo, Eric Franchi, Alex Kantrowitz Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

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Welcome to the Marketecture Podcast. This is Ari Paparo. I'm here with Eric Franchi. And our guest today is Alex Kantrowitz from the host of the Big Technology Podcast, longtime reporter in our sector. He was at Adweek. He's been in many places. I've been on his podcast multiple times. So we're really excited to hear from him his perspective on big technology. Like what are the big guys doing? How do they? We're just an advertising podcast, but he covers everything going on with Google and Meta and all those companies. So we'll find out what's going on.

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.