Top leaders from NBCUniversal, IBM, State Farm, Autodesk and Coinbase talk shop and compare notes on marketing, tech and consumer trends in conversations with Todd Spangler, Variety&#x27;s business editor. Recorded June 22-25 in the Canva Creative Cabana space at the Cannes Lions international festival of creativity.<br>See omnystudio.com/listener for privacy information.

Strictly Business From Cannes Lions: Leaders From NBCUniversal, IBM, State Farm, Autodesk and Coinbase on Consumer Trends, AI and Reaching Audiences Amid Fragmentation

Strictly Business

[SPEAKER_A] Welcome to Strictly Business, Variety's weekly podcast featuring conversations with industry leaders about the business of media and entertainment. I'm Cynthia Littleton, co-editor-in-chief of Variety. Today's episode is another special installment of Strictly Business recorded on the beach in Cannes during the Cannes Lions International Festival of Creativity, that ran June 22nd through June 26th. My Variety colleagues and I sat with leaders in marketing, media, business, tech, and the creator economy, all in the lively Canva Creative Cabana space right on the sand on the Côte d'Azur. My colleague Todd Spangler, who is Variety's business editor, held a number of conversations in Canva's podcast studio space, highlights of which are collected here. First, you'll hear two top chief marketing officers in the digital realm compare notes and talk shop shop, Kat Vernon of Coinbase, and Dara Treseder of Autodesk. Those two are followed by Spangler's frank and fascinating conversation with IBM's Jonathan Adeshock about consumer and business attitudes towards AI and how companies need to carefully manage how tools are introduced. He points to the importance of understanding what he calls Client Zero. And then we wrap up with a lively conversation with Marc Marshall, NBCUniversal's chairman of advertising partnerships, and Kristen Cook, executive vice president and chief agency sales and marketing officer for State Farm. Those two have done a lot of deals and partnerships together over the years, and it shows.

[SPEAKER_B] Here we are at Canva Creative Cabana Beach at Cannes Lions, and we have two excellent CMOs here to talk about a little bit of everything really. And we have Kat Fernan, CMO of Coinbase, and we have Dara Treseater, CMO of Autodesk, both from the San Francisco Bay Area, here in the South of France to talk about the future of marketing.

Strictly Business From Cannes Lions: Leaders From NBCUniversal, IBM, State Farm, Autodesk and Coinbase on Consumer Trends, AI and Reaching Audiences Amid Fragmentation

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Strictly Business From Cannes Lions: Leaders From NBCUniversal, IBM, State Farm, Autodesk and Coinbase on Consumer Trends, AI and Reaching Audiences Amid Fragmentation

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.