Ep305 James Brady & Tom King of Hiscox: FloodPlus ten years on

In insurance we usually spend a lot more time talking about innovation than we end up doing it.
So this podcast focuses on two of the do-ers putting innovation into practice.
It’s now ten years since Hiscox launched its market-first, tech-enabled, live quote and bind FloodPlus product and this Episode examines the story of that product’s development and its growth into a market opportunity that was primed for expansion.
To guide me through the story I am joined by James Brady, Property Divisional Director at Hiscox London Market & Tom King, the firm’s Flood Line Underwriter.
This is a story about overcoming obstacles, recovering from setbacks and constant iteration.
Ten years on and Hiscox is the biggest flood market in Lloyd’s and the opportunity to write flood from the private market is only growing.
Indeed since we completed this recording the Trump Administration’s Council to Assess the Federal Emergency Management Agency (FEMA), which runs the National Flood Insurance Program (NFIP) has just issued its final report, recommending the implementation of risk-based pricing and a take-out program to incentivise the transfer of policies to the private market.
With US market penetration still at only 4% the prize for the private market is as big as any other underwriting opportunity out there today.
Tom and James are sparkling guests and this podcast is an inspiring celebration of innovation in action that has applications way beyond the highly specific field of US flood.
NOTES:
The President’s Council to Assess the Federal Emergency Management Agency (FEMA) report can be found here. The part relating to Flood is on Page 11.
LINKS:
We thank our naming sponsor AdvantageGo, now part of Sapiens:
https://www.advantagego.com